The source of the advice matters
Rule 10 permits a player to seek advice from their own caddie, while restricting advice requested from others during the round. Partner and team formats have additional provisions. A televised discussion about club choice is therefore not suspicious simply because it influences the shot.
Imagine a player debating a six-iron and seven-iron with their caddie. Both are weighing the same distance and wind. The conversation is part of that permitted relationship. Change the speaker to an unrelated competitor and the question is no longer answered by the caddie allowance.
Separate conversation from physical direction
The right to discuss a shot does not mean every possible form of help is allowed. The official rule separately regulates aiming assistance and caddie positioning. A long conversation and a person standing behind the player are different observations requiring different parts of the rule.
For a viewing explanation, first identify who is speaking and whose caddie they are. Then look at what help was actually given. A microphone may capture only one sentence, while the camera may crop out the speaker entirely. Avoid diagnosing an advice violation from the fact that a player appears to listen. The relationship and the specific assistance supply the relevant context.
Questions answered
Can a player ask their own caddie which club to use?
Yes, within the rule’s limits on assistance.
Does allowed conversation make every caddie action permitted?
No. Positioning and other help have separate restrictions.
Sources & further reading
Official references for the subjects discussed. Service terms and device software can change.